Why Pledge to a Kickstarter Campaign? A Cost-Benefit Analysis

Why should I foot the bill for someone else’s project? Like you, most of us on Team Deb have pondered this same question. Can’t they just shell out the bucks themselves? They have rich actors on board, for cryin’ out loud… why don’t THEY fund the movie?

The simple truth is, as awkward as a Kickstarter campaign drive might be, asking actors or crew to fund a movie they are about to work on (for little or no pay) is even more strange. These guys and gals are already giving their time and considerable talents to something that normally would be a paying gig. For nothing. They’re doing it because they believe in the project and really want it to happen. To ask them to actually finance the movie, on top of that, is just not feasible. Imagine if you walked into a job interview and they said, “We love you, you’re hired! It’ll only cost you $50,000 a year to work here!”

Yes, we know, these very words have probably been spoken to many a CAA intern candidate. But in the regular world, once you have established yourself in your field, you normally get paid for your services, instead of paying someone else for the privilege of providing them. So the actors are out.

What about the filmmakers? Believe it or not, we’re not a bunch of Zach Braffs over here at the ol’ Deb compound. Like many of you, we have car payments, mortgages, day jobs… even kids! We simply don’t have the finances to foot the bill for an entire movie production ourselves. To be brutally honest, the movie might not make its money back. It happens! A lot.

That’s why we’ve all contributed to other Kickstarter projects ourselves. We understand that our $50, or whatever we can afford, is something we’re willing to “lose” – even though we don’t really lose it, because we cash in on those sweet rewards – whereas $100,000 (or even $99k) is too much for ANYONE to lose. At least, anyone we know.

So as our campaign winds down to its final days, with nearly $60,000 of our $99,000 film funded, we thought we might do a little cost-benefit analysis to help you decide if pledging to this project is right for you.

Kickstarter Cost-Benefit: Night of the Living Deb

First, it’s important to remember that if our project does not get fully funded on Kickstarter by Saturday, IT DOESN’T COST OUR BACKERS ANYTHING. Not a cent. Pledge canceled. Poof! Like it never happened. Kickstarter is all-or-nothing like that, and in a way, that kind of makes it a super-sweet deal. Here’s why:

We’ve got almost $40,000 left to meet our goal. We’ve raised $60k, which is AMAZING and we are so grateful and humbled to have gotten that kind of support from our backers. But while we raised that $60k in 25 days, we now have FIVE days left to raise $39k. That’s like $8,000 a day. So, yeah.

Let’s say you pledge $100 (or $27, or $59, or $1450, whatever strikes your fancy). If we don’t reach the goal by Saturday afternoon, what does it cost you? NOTHING. You’re in the clear. But what does it get you? EVERYTHING. Because to us, it really does mean everything just to know you believed in this project enough to pledge your support. And it has your name on it. You get instant gratitude and good vibes coming back at you from us, from Ray Wise, from Michael Cassidy, from David Krumholtz… and you didn’t have to spend a dollar. Believe us when we say, we take note of every single backer who comes through our virtual doors.

Now let’s say we DO make the goal. Sure, you’re charged the dough, but you still get all that gratitude and karma coming your way… PLUS all the swag and parties and credits and props and red-carpet premieres that come with whatever reward tier you signed up for. AND, frankly, you get to see this movie made. You get to say you GOT this movie made. If you watch the promo video and think, “Damn that’s cool, I would like to say I was a part of that…” then imagine the feeling you’ll get when you take your date or your kids to see a full-length feature film that is 100 MINUTES OF COOL in the same vein, but with a complete story, compelling characters, love, arcs and even the as-yet-unseen DEB herself… and be able to point to the screen and say “THAT’S ME!”

Because it will be you. Not because you put money into it. Because you voted for it. Because you said, this is a movie that should happen. If this movie gets made, you can honestly look at the screen and say you’re the reason.

The studio system is an incredible machine, but it has its limitations. The economics of global entertainment conglomerates don’t allow for too much original fare. It’s why your local multiplex will be playing a sequel to a movie based on a comic book from the 1940′s this weekend. Hey, we get it. We love popcorn movies too, and understand that studios aren’t in a position to take risks these days.

But maybe you are. At least a small one. If so, we would be eternally grateful and proud to have your support.



MONDAY, MARCH 24 – We were planning to auction this at last week’s party, but ran out of time and figured, why not open it up to ALL our Facebook friends, and indeed the world? So here’s the deal: This working draft of our feature screenplay is signed by stars RAY WISE and MICHAEL CASSIDY, plus writer ANDY SELSOR and director KYLE RANKIN. Be the first to find out what happens to Deb and her crew… months before anyone else!

Whoever pledges the highest amount on Kickstarter TODAY between 9am and 6pm PST wins the autographed script (either initial pledge OR INCREASE to a previous pledge). You’ll have it shipped to you right away – and you’ll still get all your Kickstarter rewards when we meet our goal! It’s the only reward that you don’t have to wait for, and you keep it whether we meet our goal or not – meaning you could get it for free! (We kinda hope not, but you could!!)

We will be keeping tabs on frontrunners in the comments section of this post on Facebook all day. If you’ve been thinking about pledging or bumping up your pledge, today is a uniquely awesome day to do it – you could just walk away with the screenplay that will become the blueprint of this movie!

DEB IS OVER 40% FUNDED! Final 2 Weeks Ticking Down in All-or-Nothing Kickstarter Bid

The cast and filmmakers behind Night of the Living Deb are so grateful to our supporters to have gotten us to 40% FUNDED halfway through this campaign. We’re now in the back stretch, and are mindful of the fact that Kickstarter is ALL OR NOTHING… if we don’t get to our campaign goal of $99,000 in the next two weeks, we actually lose all that funding!

So if you’re thinking of pledging support, now is the time to do it. The momentum created by our early backers has been hugely effective in bringing others on board to what we think is going to be a really special project you are going to want to see. Now we need that next swell of backers to carry us through the next phase! The more we can get pledged right now, the more confidence it will give to some of the bigger backers waiting in the wings. The addition of David Krumholtz (Numb3rs, Superbad, Ray) to the cast has been huge in generating interest… and we have every confidence that if we reach our funding goal and are able to shoot this movie, it will have plenty of film festival and distributor suitors.

We’re asking you to be the difference maker that pushes this campaign over the top, as we aim for 50% funded in the next few days. We’ve got some amazing new rewards on Kickstarter now, from movie props to co-producer credits that include an intimate dinner with the cast and director, where you’re the guest of honor.

Please consider jumping in if this is the kind of movie you want to see made. And if you’ve already pledged, you can jump to a higher reward level anytime by increasing your amount on Kickstarter. Thank you for your time and support and spreading of the word… we are eternally grateful.

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